Universe of inner alchemy logo site

Privacy Policy

Privacy Policy

Last updated: December 2025

This Privacy Policy explains how The Universe Of Inner Alchemy (“we”, “our”, “us”) collects, uses, and protects your personal data when you visit
https://www.madeira-inner-alchemy.com/.

We are committed to respecting your privacy and handling your data in a transparent and responsible way, in accordance with the General Data Protection Regulation (GDPR).


1. Who we are

Website name: The Universe Of Inner Alchemy
Website: https://www.madeira-inner-alchemy.com/
Operating location: Madeira, Portugal
Contact email: theuniverseofinneralchemy@gmail.com


2. What personal data we collect

We only collect personal data that is necessary and relevant.

a) Contact forms

When you contact us via the website form (WPForms), you may provide:

  • your name

  • your email address

  • the content of your message

This data is used only to respond to your inquiry.


b) Analytics data

We use Google Analytics (GA4) to understand how visitors interact with the website.

This may include:

  • pages visited

  • time spent on the site

  • device and browser type

  • approximate location (country or region)

This data is anonymous and does not identify you personally.

Analytics data is collected only after consent via the cookie banner.


c) Technical data

Like most websites, we automatically collect limited technical data such as:

  • IP address (processed in anonymized form where possible)

  • browser type

  • operating system

This data is used for security and performance purposes.


3. How we use your data

We use personal data only for:

  • responding to messages or inquiries

  • improving website functionality and content

  • understanding general user behavior (analytics)

  • ensuring website security

We do not sell, rent, or trade your personal data.


4. Legal basis for processing

We process personal data based on:

  • your consent (contact forms, cookies)

  • legitimate interest (website security, basic analytics)

  • legal obligations, where applicable


5. Cookies and tracking technologies

This website uses cookies as explained in our Cookie Policy.

Analytics and non-essential cookies are loaded only after consent via the CookieYes banner.


6. Third-party services

Some pages may include third-party services, such as:

  • Google Analytics

  • WhatsApp click-to-chat

  • embedded Instagram or YouTube content

These services may process data according to their own privacy policies. We do not control their data practices.


7. Data retention

We keep personal data only for as long as necessary:

  • contact form messages: as long as needed to respond and for basic record keeping

  • analytics data: according to Google Analytics retention settings


8. Your rights under GDPR

You have the right to:

  • access your personal data

  • request correction of inaccurate data

  • request deletion of your data

  • restrict or object to processing

  • withdraw consent at any time

To exercise these rights, please contact us using the email below.


9. Data security

We take reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

However, no internet transmission is 100% secure.


10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. Updates will be published on this page.


11. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Email: theuniverseofinneralchemy@gmail.com